TW Steel Watches

Founded in 2005 by father and son, TW Steel stands for oversized, stylish watches. The Dutch brand combines luxury with affordability and continues to innovate with striking collaborations in the sports and entertainment world. Each watch reflects boldness and personality, perfect for the confident individual who values quality and uniqueness. Discover TW Steel: a global phenomenon in watches.

TW Steel
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TW Steel

TW Steel is more than just a watch brand; it's a unique statement. Since its inception in 2005, this Dutch brand has distinguished itself by being big in both size and vision. TW Steel watches are not just timekeepers, but also symbols of boldness and style. The brand never stands still and is always looking for innovation and renewal, resulting in exciting collaborations with famous racers, athletes, and artists. These collaborations lead to special, coveted editions of the well-known TW Steel watches.


The story of TW Steel, or 'The Watch in Steel', began with Jordy Cobelens' fascination for his father Ton's work, who designed watches for leading airlines and was a distributor for the Swatch Group. As a true father-and-son dream team, they began creating and selling their own watches, leading to the distinctive TW Steel concept: oversized watches that exude luxury without costing a premium. This concept was a huge hit, and soon celebrities like Jay Z, Kim Kardashian, and Kelly Rowland, as well as motorsport legends like Tom and Tim Coronel, were seen wearing a TW Steel watch on their wrist. The collaboration with the Yamaha Factory Racing Team emphasizes the brand's sporty and adventurous spirit.


An icon of style and boldness

TW Steel watches are not just accessories; they are an extension of personality and style. Wearing a TW Steel watch on your wrist makes a clear statement: you are confident, stylish, and not afraid to stand out. The watches are designed for those who value quality and a unique appearance.


Collaborations that inspire

The collaborations of TW Steel with famous personalities and sports teams are not just marketing strategies, but also a source of inspiration. They reflect the passion and perseverance needed to reach the top, values that TW Steel holds in high regard.


A family business with vision

Behind every TW Steel watch lies a story of family and tradition. The brand was founded by father and son, who turned their shared passion for watches into a global success. Their vision and creativity remain the driving force behind the brand.


Innovation and design

TW Steel is known for its innovative designs and technical excellence. Each watch is a work of art in itself, made with attention to detail and quality. The watches are not only beautiful but also functional and durable.


A global phenomenon

From the Netherlands to far beyond its borders, TW Steel has made an indelible impression in the watch world. The brand has fans all over the world and continues to grow in popularity and recognition.


The choice of connoisseurs

Watch enthusiasts choose TW Steel for its unique combination of style, quality, and affordability. The brand offers something for everyone, from the sporty adventurer to the stylish professional.


TW Steel is a brand that continues to develop and innovate. It is a brand for people who are not afraid to be different and who dare to go their own way. With a TW Steel watch, you show who you are and what you stand for. Whether you're looking for a watch for everyday use or a special occasion, TW Steel offers a wide range of models that suit every style and moment.


Discover the world of TW Steel and find the watch that suits you. With a TW Steel watch, you choose quality, style, and a statement that reflects your personality. Wear it with pride, wear it with passion, wear TW Steel.